Friday 26 March 2010

Publicity and the Author

Publicity – it seems to be the talk of all the authors I know at the moment and an awful lot of those I don't. How much publishers are or aren't doing, how much we should be doing as authors, how much difference the right kind of publicity makes, debates about what the right kind of publicity actually is... etc.

I have no idea whether publishers really are doing less publicity for their authors than they were wont to do but, perhaps, in our YouTube culture, we are all aware of how much more we could (and therefore feel we should) be doing for ourselves. After all, it's our book, our livelihood (or some portion thereof) we should be at least as keen as any publicist to see it do well.

This article appeared on the net a fortnight or so ago (thanks to Eliza Graham for the link) and makes some interesting points. I was particularly interested in this one:

In the run of things though there should be honesty and collaboration between author and publisher. A collaboration of equals where the author cannot any longer wait at the end of a phone for the publicist to call with an itinerary. They really do need to be out there helping themselves. This is not an abdication, just a fact of life.

Well, it may be a fact of life but it's not necessarily as simple as just going out and doing some publicity, is it?

Most of us aren't marketing professionals – we don't necessarily have the aptitude or the knowledge to organise our own events. Book tours and signings are rarely any use to the unknown as nobody is going to come and see somebody they've never heard of and events other than these need some imagination and inspiration. And turning imagination and inspiration into publicity events is a very different thing from turning them into books.

So much for aptitude. Then there's the time element. If you're an author who has a day job then taking off a lot of time to publicise your book may simply not be feasible. Bosses who are prepared to wave you off for a month's book-tour are few and far between. Normally they say things like 'that'll be the whole of your annual leave for this year then.' If you're any kind of professional you're even more constrained – you need not to do things which might bring your profession into disrepute or ridicule. If you were a doctor, for instance, your hospital or PCT wouldn't necessarily be vastly keen on seeing pictures in the press of you bungee jumping off a local landmark with the name of your book stretched along the length the bungee cord or dropping primroses along the length of the M25 so as to get on the national news hugging your book. Teachers could expect even more stick for being seen to be in the public eye – after all most kids are amazed to see you in the supermarket, never mind in the newspaper or on the television.

And, even if you are in the fortunate position of not having to support yourself and/or your family by gainful employment other than literature, taking a lot of time to 'do' publicity is still problemmatic. I mean, when are you going to write the next book? Because, if this one's a success, your publisher certainly isn't going to want to wait an indefinite period for the next.

Which leaves us all exhausted and hoping for the thirty-six hour day to be invented (and our body clocks adjusted accordingly) sometime in the alarmingly near future.

While I'm on the subject of publicity, can I point you in the direction of Natasha Solomons' website. She is in the process of organising her own publicity tour for her very intriguing-sounding book, Mr Rosenblum's List. I am impressed and it's making me think about publicity for The Black and The White – a book that isn't even finished yet.


7 comments:

adele said...

This is fascinating. I am still trying to work out my view on the whole subject but I am not at all convinced that all the publicity publishers want authors to do actually sell that many copies. I also feel (call me old-fashioned!) that I've written the book and they have whole marketing departments whose job it is, surely, to get the book out there, recognized, seen talked about etc. Any plan they come up with, I'm happy to implement, or almost any plan, but they ought to be proposing it in the first place, I think. Of course most novels don't have a publicity budget. They seem to sink a lot of money into books that will sell very well anyway, thanks to supermarkets, three for twos etc...all of which have to be paid for by the publisher....And so on. Must now go and read the article you highlighted in your piece!

Frances Garrood said...

I wonder how self-published authors go about publicising their books. Some (reputedly) have done extremely well. Somewhere, there's room for a self-help book on the subject. The bottom line is, sadly, that I need my publisher more than he needs me. That's the way it is. And if there's anything I can do to help sales, I'll do it. There is the time factor,as you say, Alis, but if it works, I'm prepared to make the time. After all, the Big Names do book tours, and still churn out the books, don't they? Heigh ho...

Alis said...

Hi Adelen - yes, it is irritating when you see books which are pretty much guaranteed to sell in the tens, if not hundreds of thousands, marketed so strongly - kind of feels like it's the books nobody's heard of by new authors that deserve the budget.

Alis said...

Ooops, sorry Adele - mis-typed your name. Apolgies!

Alis said...

Hi Frances - do you know any of these self-published authors who do well? They all seem pretty apocryphal as far as I can tell. I can see that self-publishing non-fiction might be the way to go - then you market aggressively to people in your niche - but ficiton... not so sure.

Frances Garrood said...

Alis - apparently G P Taylor (no. I've never heard of him either) self-published a book called Shadowmancer in 2002, and shortly afterwards it was published by Faber and Faber and in the US and "became an international bestseller" (all this courtesy of the Writers' and Artists' Yearbook). Well, that's one success story. I think.

Alis said...

Oh yes - I have heard of him! He's a vicar, I believe, or was, at any rate...