Writers are always looking for new ways to get their books noticed, to generate an audience and the word-of-mouth buzz I was talking about in my previous post. I'm guessing the fact that you're reading this means that you may have a blog of your own whether you're a writer, reader, bookseller, publisher or other person involved in the whole business of books.
Author and blogger Fiona Robyn (author of The Letters and The Blue Handbag) has come up with an innovative idea to generate publicity for her new novel Thaw. Starting on the 1st of March next year she's going to blog it so that peole can read it, free, online. The novel follows 32 year old Ruth’s diary over three months as she decides whether or not to carry on living.
To help spread the word she’s organising a Blogsplash, where blogs, including mine, will publish the first page of Ruth’s diary simultaneously (and a link to the blog).
I think it's a really innovative idea. Not only does it generate reader traffic for her blog (and those of the others involved) but it's using the blog network to give people access to the new novel rather than relying on readers' (notoriously subjective) reviews after the book is published.